Fabrico is a streetwear brand from Iloilo, Philippines, selling tees, jerseys, accessories and totes under the line "Born in Iloilo, Worn Everywhere."
We designed and built their Shopify store to tell the brand story and make it easy for shoppers across the Philippines to browse, size and buy.
Fabrico's designs celebrate local pride, and the brand has built a loyal following of shoppers across the Philippines.
- Goal: a branded store that sells nationwide
- Built with: Shopify
- Scope: store design and development
The challenge
Fabrico needed an online store that feels like the brand, with simple shopping by collection, clear sizing and order tracking for customers across the country.
- Strong brand identity to carry online
- Several collections and product types
- Sizing and delivery questions before purchase
Shoppers also want reassurance before buying online: the right size, clear shipping costs and a simple way to track orders.
Our approach
We built the store around collections and the brand story, then added the tools shoppers need to buy with confidence.
- 1Discovery. We learned how Fabrico works, who their customers are and what visitors need to see before they get in touch.
- 2Structure and design. We planned the pages and designed a layout that puts the most important information and calls to action first.
- 3Development. We built the site to be fast, mobile-friendly and easy to update, testing forms and key features on every device.
- 4Launch. We checked every page, link and form before launch, then handed the site over with guidance for the team.
The solution
A branded Shopify store with shop-by-collection pages, a brand story, articles, product reviews, a size chart and order tracking.
- Shop-by-collection navigation
- Our Brand and Articles pages
- Size chart and Track Your Order pages
- Product reviews and email signup
Shoppers can browse by collection, check sizing, read reviews and track orders, while the store carries the brand's story throughout.
Key features
Collection-based shopping
Products are organized into collections so shoppers can quickly find tees, jerseys, accessories and totes.
Buyer confidence
A size chart, product reviews and order tracking answer common questions before and after purchase.
Brand storytelling
Our Brand and Articles pages share the story behind "Born in Iloilo, Worn Everywhere."
Project highlights
Key takeaways
A branded Shopify store with clear navigation and buyer-friendly tools gives Fabrico a strong foundation to sell to customers nationwide.
