InkBar Tote Studio runs hands-on tote painting stations at birthdays, weddings, corporate events and school fairs, so guests take home a personalized souvenir.
We designed and built their website to showcase the experience, explain the packages and make booking inquiries simple.
InkBar is part of the Fabrico family of brands, so the website needed to feel creative and premium while making it easy for planners to understand what they are booking.
- Goal: turn event planners into booking inquiries
- Built with: Custom website, hosted on Netlify
- Scope: website design and development
The challenge
InkBar needed a site that shows the fun of the experience while making packages, rates and add-ons easy to understand before a planner reaches out.
- Several packages with different rates
- Add-ons that change the final price
- A booking process that needed to feel simple
Event planners often compare several vendors at once. If pricing is unclear or booking takes too many steps, they move on, so the site had to answer questions quickly and make the next step obvious.
Our approach
We planned the site around the questions event hosts ask first: what it looks like, what it costs and how to book. Then we designed each page to answer them quickly.
- 1Discovery. We learned how InkBar Tote Studio works, who their customers are and what visitors need to see before they get in touch.
- 2Structure and design. We planned the pages and designed a layout that puts the most important information and calls to action first.
- 3Development. We built the site to be fast, mobile-friendly and easy to update, testing forms and key features on every device.
- 4Launch. We checked every page, link and form before launch, then handed the site over with guidance for the team.
The solution
A playful, easy-to-use website with package pages, a design collection, a digital wish booth and a booking inquiry form that shows a pricing summary.
- Three package pages with rate tables
- Booking inquiry form with add-ons and pricing summary
- Design Collection and Digital Wish Booth pages
- Three-step "How it works" section and sample digital invitation
Planners can now explore designs, compare packages and send a complete booking inquiry in one visit, while the InkBar team receives inquiries with all the details they need to respond.
Key features
Packages and rates
Three package pages with clear rate tables help planners pick the right setup for their event size and budget.
Guided booking inquiry
The booking form includes add-ons and a pricing summary, so planners see what they are choosing before they submit.
Inspiration pages
The Design Collection and Digital Wish Booth pages show the experience and help hosts picture it at their event.
Project highlights
Key takeaways
By pairing a playful design with clear packages and a guided booking form, the InkBar website turns interest from event planners into ready-to-confirm inquiries.
