Multi-state insurance agency website for Southwest General

Southwest General Insurance is a Phoenix agency with more than 20 years of experience, representing over 100 insurers for commercial clients and families in 13 states.

We designed and built their website to present a wide range of coverage clearly and turn visitors into quote requests.

They serve commercial clients with property, liability and employee coverage, and families with auto, home, life and health insurance.

The challenge

Southwest General serves both businesses and individuals across many states, so the site had to organize a large number of coverage types without overwhelming visitors.

• Commercial and personal insurance in one site
• Many coverage types to organize
• Clear quote and contact paths

Commercial buyers and families look for very different things, so the site needed separate paths that still felt like one trusted agency.

Our approach

We split the site into commercial and personal coverage, gave each insurance type its own page and placed free quote prompts throughout.

1. 1Discovery. We learned how Southwest General Insurance works, who their customers are and what visitors need to see before they get in touch.
2. 2Structure and design. We planned the pages and designed a layout that puts the most important information and calls to action first.
3. 3Development. We built the site to be fast, mobile-friendly and easy to update, testing forms and key features on every device.
4. 4Launch. We checked every page, link and form before launch, then handed the site over with guidance for the team.

The solution

A professional agency website with dedicated pages for every insurance type, an About page that highlights their experience and quote prompts on every page.

southwestgeneralinsurance.com

• Dedicated pages for each insurance type
• Commercial and personal coverage sections
• Free quote and Get In Touch prompts
• Business hours and contact details on every page

Visitors can now find the right coverage quickly, learn about the agency's experience and request a free quote from any page.

Key features

Project highlights

Key takeaways

With clear coverage pages and simple next steps, Southwest General has a professional website that supports both its commercial and personal clients across 13 states.