Masterhooks produces user-generated content for brands and needs a steady supply of creators across different niches, ages and styles.
We provided a dedicated team of five virtual assistants to find, vet and reach out to UGC creators, so the client always has the right people ready for each brand campaign.
UGC campaigns move fast, and finding the right creators for each brand brief is one of the most time-consuming parts of the process.
- Goal: a reliable pipeline of vetted UGC creators
- Team: 5 dedicated virtual assistants
- Scope: creator research, vetting, outreach and database management
The challenge
Finding the right creators for every brief took hours of manual searching. The client needed different creators for each campaign and a faster way to find, vet and contact them.
- Many campaigns needing different creator profiles
- Hours lost to manual searching and messaging
- No central record of creators, rates and past work
The client's team was spending its time on research and messages instead of managing campaigns and client relationships.
Our approach
We defined creator criteria with the client, wrote a sourcing playbook and split the five VAs by niche and platform so every brief had coverage.
- 1Define the ideal creator. We worked with the client to set clear criteria for each campaign: niche, audience, content style and budget.
- 2Build the playbook. We wrote step-by-step SOPs for searching, vetting and messaging creators, plus outreach templates.
- 3Train and assign the team. We onboarded five VAs and split them by niche and platform so every brief had coverage.
- 4Report and improve. Weekly reports showed creators found, contacted and approved, and we refined the criteria based on client feedback.
The solution
A five-person VA team that sources creators daily, checks each one against the client criteria, handles outreach and keeps a shared creator database up to date.
- Daily creator research by niche and platform
- Vetting checklist for content quality, audience and brand fit
- Outreach messages and follow-ups to interested creators
- Shared creator database with niches, rates and contact details, plus weekly reports
The client now receives a steady flow of vetted creators for each brief, and their team can focus on strategy, production and client work.
Key features
Creator research
VAs search daily across the platforms the client uses, focusing on the niches and demographics each brief requires.
Vetting and outreach
Each creator is checked for content quality, audience fit and professionalism before being contacted with approved message templates.
Shared creator database
Every creator is logged with niche, platform, rates, contact details and status, so the client can find the right person in seconds.
Project highlights
With the five-person team in place, the client receives around 150 sourced creators per day per VA across 5 niches, ready to match to new brand briefs.
Key takeaways
A dedicated team of five VAs turned creator sourcing from a bottleneck into a reliable, repeatable process that scales with the client's campaigns.
